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Key Music video Theorists

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Key Music Video Theorists June 21, 2017 You need to copy and paste the following to your own blog - please use the title of this post. I have summarised key points for each of the theorists that you were asked to research. Part of your development as a student will come from your growing awareness that you need to do an increasing amount of independent reading - this really is the best way for you to develop your knowledge and understanding of key concepts. Of course, this has to be a choice that you make. All I can do is to advise you to do it. E. Ann Kaplan Key Text Rocking Around The Clock : Music Television, Post Modernism and Consumer Culture (1987) Key Points This text focussed on MTV and was published 5 years after MTV had launched. We were still 5 years away from the internet being 'born' and the world was a different place because of this. Remember that, at this time, if you wanted to watch a music video then you had to wait for it to be shown on...
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Analysis of Music Video Theory:Little Mix

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Little Mix are a young group/band of girls who are known globally for there singing and for being the first band to win on X factor. They  are signed with Simon Cowell's record label Syco Music. The members of the group are Leigh-Anne Pinnock, Perrie Edwards, Jade Thirlwall and Jesy Nelson. The groups target audience is mainly young/teenage girls as you can see through promotional events there are plenty of girls who are in love with this famous group. The genre of their music video 'Shout Out To My Ex' is  Pop.This music video is about a girl getting  over a boy after a breakup.All they way through the video the girls are happy and showing they have got over the breakup showing a seal of approval as these 4 girls are seen as very strong role models to younger girls who may have or is going through a breakup. However the music video caused a huge up roar across the press as Perrie Edwards had recently split with partner Zayn Malik.This...
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E.Ann Kaplan

E. Ann Kaplan is a professor of english in the stony brook state university of new york.Kaplan is a published author who introduced the concept of imperial gaze. Gaze - 'Look intently and steadily, and with a fixed attention'  E.Ann Kaplan had a film called "looking for the other" a feminist film and featured the imperial gaze theory. The film looking for the other one responds to white feminist film theories . especially psychoanalytic ones neglect issues of race. In this project, E.a nn Kaplan defends a psychoanalytic approach to the  racialized subject through examinations of gender and  race in mainstream and independent film.  Psychoanalytic - This theory is a view that explains personality in conscious and unconscious forces. Such as unconscious desires and beliefs. This film was targeted at l iberal arts students, the text is a useful introduction  to these issues within film, women's studies, and   postcolo...
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